Performance Marketing & AI

About the course

This track combines performance marketing with AI tools: build a cross-platform strategy, track every conversion and calculate true profit, while using AI to produce creatives, analyze numbers, and automate reports and lead follow-up. The goal is to manage bigger budgets with less time and effort.

What you will be able to do

• Build a performance strategy across 4 platforms
• Calculate ROAS, break-even and true profit
• Produce ad ideas, scripts and creatives with AI
• Build automated dashboards and reports
• Automate lead follow-up on WhatsApp and CRM

Curriculum

1. 1Performance strategy and funnel building

   • Campaign goals tied to the business
   • Full-funnel building
   • Budget allocation across platforms
2. 2Tracking and measurement

   • Pixels and Conversions API
   • GA4 and GTM
   • ROAS, break-even and MER
3. 3Meta, TikTok and Snapchat

   • Campaign structure for scale
   • Creative testing
   • Retargeting
4. 4Google Ads

   • Search campaigns
   • Performance Max
   • Landing pages
5. 5AI for creative

   • Competitor and angle research
   • Hooks and scripts
   • AI ad images and videos
6. 6Analysis and automation

   • Automated dashboards
   • AI reports and alerts
   • Lead automation with n8n, WhatsApp and CRM

Who it is for

• Media buyers who want to work faster and manage more accounts
• In-house marketing managers
• Business owners who want a near-automated marketing system