Media Buying

About the course

This course teaches you how to buy ad space the right way: how each platform thinks, how to structure a campaign, choose audiences, write ads that stop the scroll, and read the numbers to decide what to keep and what to stop.

What you will be able to do

• Build a full campaign on Meta, TikTok and Snapchat
• Set up pixels and conversion tracking
• Choose the right audience and budget
• Read reports and make decisions from the numbers

Curriculum

1. 1Media buying fundamentals

   • How the ad auction works
   • Campaign objectives and when to use each
   • Reading metrics: CPM, CTR, CPA, ROAS
2. 2Meta Ads (Facebook & Instagram)

   • Business Manager and ad accounts
   • Campaign and ad set structure
   • Custom and lookalike audiences
   • Pixel and Conversions API
3. 3TikTok Ads

   • TikTok Ads Manager
   • Spark Ads and native content
   • TikTok pixel and event tracking
4. 4Snapchat Ads

   • Snap Ads Manager
   • Ad formats and targeting
   • Snap pixel
5. 5Creative and copy

   • The first-3-seconds hook
   • Writing ads that sell
   • Creative testing
6. 6Analysis and optimization

   • Reading reports
   • When to stop and when to scale
   • Final project on a real account

Who it is for

• Anyone who wants to start working as a media buyer
• Business owners who want to run their own ads
• Social media freelancers