Performance Marketing
Plan, measure and scale campaigns on Meta, TikTok, Snapchat and Google Ads with clear returns.
- Meta
- TikTok
- Snapchat
- Google Ads
About the course
This track is about the numbers: building a cross-platform strategy, allocating budget, building a full funnel, tracking every conversion, and scaling without costs blowing up.
What you will be able to do
- Build a performance strategy across 4 platforms
- Calculate CAC, LTV and true ROAS
- Build a full funnel from awareness to purchase
- Scale campaigns with a clear plan
Curriculum
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1Performance strategy
- From goal to KPI
- Budget allocation across platforms
- Unit economics: CAC and LTV
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2Tracking and measurement
- Google Tag Manager and GA4
- Server-side tracking
- Attribution models
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3Meta, TikTok and Snap for performance
- Advantage+ and automated campaigns
- Retargeting and catalogs
- Structured A/B tests
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4Google Ads
- Search campaigns
- Performance Max
- YouTube and Display
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5Funnels and landing pages
- Building a full funnel
- Conversion rate optimization
- Offers and messaging
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6Scaling and reporting
- Vertical and horizontal scaling
- Client reporting dashboards
- Final project
Who it is for
- Media buyers ready for the next level
- In-house marketing managers
- E-commerce store owners